Taking this idea further, the dissemination of sounds that are commonly associated with specific time periods can communicate an understanding of the time completely subconsciously. Using sound erases the need to visually check a device, and implementing familiar noises negates the need to process visual information.

Tock sounds from six AM to eleven PM, at varying rates, to further emphasise temporal illusions. The form of Tock takes from traditional wall clocks, although no visual indication of time can be gained from the form, nor from the anti-clockwise hour markings on the exterior.

The ritual of use for time telling artefacts requires the user to consciously process visual information, although in instances; such as the tolling of bells or chiming alarms, time is communicated sonically, informing the user without their prior thought to check the time.

studiozachary hannatock
smart design